in the United States
The growth of the Latino market in the last 20 years in the United States has changed how businesses relate to their customers. Not only has the Latino market grown, but it is also now a fundamental part of the country’s political, commercial, and cultural future.
According to recent studies, between 2008 and 2018, the Latino population grew by 52%, being the highest of all cultures in the United States. At the end of 2018, Latinos reached a record number: 59.9 million people of Latino descent are now part of American society.