Joining social network trends in 2020 is key to connecting with the audience
June 2, 2020
Everyone knows that social media is far from static. The strategies that many used a few months ago may no longer produce the same results due to trends that are emerging day by day. Tastes change, platforms evolve, and new ones are created. Everything works by responding to people’s acceptance when they use social media. However, just as digital platforms change, it is our responsibility to grow with them and join each trend of each year.
Content on social media is now of great value. For instance, commercials are now more humanized, and brands are more aware and interested in social problems. Therefore, brands in this year 2020 must join the trend, get filled with personality, and be sensitive to consumers.
Brands must create a social media community by interacting with followers and creating the content they enjoy. There is no point in having a large number of followers on social media if, at the time of making a post, they are not receiving the expected behavior from the audience. It is necessary to take the interests and preferences of followers into account, to know what works and what does not, and also to experiment and create new content to increase the online presence of our brand.
The emergence of new digital platforms can be an opportunity to join and experience them. Similarly, many users are emerging from these platforms by the birth of others. Facebook has had a significant drop in younger users as they have chosen to spend time on other entertainment platforms such as TikTok. TikTok is a platform launched in 2016, but its popularity has grown quite recently, with 500 million monthly active users worldwide, and 1.1 billion downloads. This data should be borne in mind when committing to followers, in addition to knowing our brand and knowing what our audience is. Therefore, if our target audience is young people, we already know where to look for them and how to create a community with them.
In addition to TikTok, another platform that helps boost e-commerce sales is Pinterest. Although it has been on the market for some time, it has recently resurfaced, indicating that it is being used much more than to save recipes or get project inspiration. Typically, people who visit Pinterest are interested in buying the products they’re watching at the moment and that they search on the platform. More than 250 million people use Pinterest every month.
Among the trends for 2020 are also the Chatbots that will dominate customer service. It is an artificially intelligent software, which acts as an advisor to the virtual client, providing them with the information and advice by a text chat with the options of questions and answers. Companies claim they want to implement chatbots in their businesses, ensuring a 24-hour service of instant responses.
Companies claim they want to implement chatbots in their companies, which guarantees 24-hour service and instant responses.
Videos and useful social media content is no longer an option. The trend of video marketing is a tool that must be implemented by all companies, especially when it comes to selling products online since everyone watches videos and share them. Also, live videos are very attractive in which they can interact directly with the audience and create a closer feeling with them.
Interactive content on social networks becomes one of the main tools, everything where people can click, swipe, or interact online, which are: Questionnaires and surveys, augmented reality ads, and 360-degree videos. Today, it is trending to stay more connected to followers through fun content and interactions that maintain a bond between consumer and brand.
As we can see, digital marketing in 2020 is moving fast. We must join the movement; it is not time for companies to stop. Companies must align with trends in social networks and connect with the audience excitingly and interactive to increase their community.