5 Tips to Attract the Latino audience to Your Brand
September 28, 2020
Several reports between 2018 and 2019 demonstrate the importance of Latinos in contributing to the US economy. Conquering this audience becomes indispensable when offering them a service or product, however much more than achieving growth of sales or followers, it is also essential to create authentic relationships.
According to one of Nielsen’s most recent reports, there are 62.3 million Hispanics who represent 19% of the current population in the United States.
The Hispanic community is quickly adapting to the changes; during the COVID-19, they have adjusted to the use of technological tools that have allowed them to increase the average daily connectivity. Social networks have continued to be their means of sharing their day-to-day lives, just as they use them to debate and dialogue on issues of political and social interest.
And of course, to follow brands with which they feel identified, here are 5 tips that will help you to conquer the Latino market in your next strategy:
The ability and trajectory of Latinos as consumers mix the experience between physical and digital shopping.
This is a great time to attract the Latino public to your brand, until October 15, Hispanic Heritage Month is celebrated, and what better way to praise their cultural identity than with complimentary messages that make them feel identified and connected with your content.
From CPC Global Group, we are experts in creating for Latinos; we know their tastes, what motivates them, what they identify with, and how they think because we also have that #LatinoPower..
Are you ready to take a more diverse approach to your brand?