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Joining social network trends in 2020 is key to connecting with the audience

Joining social network trends in 2020 is key to connecting with the audience

June 2, 2020

Everyone knows that social media is far from static. The strategies that many used a few months ago may no longer produce the same results due to trends that are emerging day by day. Tastes change, platforms evolve, and new ones are created. Everything works by responding to people’s acceptance when they use social media. However, just as digital platforms change, it is our responsibility to grow with them and join each trend of each year. 

Content on social media is now of great value. For instance, commercials are now more humanized, and brands are more aware and interested in social problems. Therefore, brands in this year 2020 must join the trend, get filled with personality, and be sensitive to consumers.

Brands must create a social media community by interacting with followers and creating the content they enjoy. There is no point in having a large number of followers on social media if, at the time of making a post, they are not receiving the expected behavior from the audience. It is necessary to take the interests and preferences of followers into account, to know what works and what does not, and also to experiment and create new content to increase the online presence of our brand.

The emergence of new digital platforms can be an opportunity to join and experience them. Similarly, many users are emerging from these platforms by the birth of others. Facebook has had a significant drop in younger users as they have chosen to spend time on other entertainment platforms such as TikTok. TikTok is a platform launched in 2016, but its popularity has grown quite recently, with 500 million monthly active users worldwide, and 1.1 billion downloads. This data should be borne in mind when committing to followers, in addition to knowing our brand and knowing what our audience is. Therefore, if our target audience is young people, we already know where to look for them and how to create a community with them. 

In addition to TikTok, another platform that helps boost e-commerce sales is Pinterest. Although it has been on the market for some time, it has recently resurfaced, indicating that it is being used much more than to save recipes or get project inspiration. Typically, people who visit Pinterest are interested in buying the products they’re watching at the moment and that they search on the platform. More than 250 million people use Pinterest every month.

Among the trends for 2020 are also the Chatbots that will dominate customer service. It is an artificially intelligent software, which acts as an advisor to the virtual client, providing them with the information and advice by a text chat with the options of questions and answers. Companies claim they want to implement chatbots in their businesses, ensuring a 24-hour service of instant responses. 

Companies claim they want to implement chatbots in their companies, which guarantees 24-hour service and instant responses.

Videos and useful social media content is no longer an option. The trend of video marketing is a tool that must be implemented by all companies, especially when it comes to selling products online since everyone watches videos and share them. Also, live videos are very attractive in which they can interact directly with the audience and create a closer feeling with them.

Interactive content on social networks becomes one of the main tools, everything where people can click, swipe, or interact online, which are: Questionnaires and surveys, augmented reality ads, and 360-degree videos. Today, it is trending to stay more connected to followers through fun content and interactions that maintain a bond between consumer and brand.

As we can see, digital marketing in 2020 is moving fast. We must join the movement; it is not time for companies to stop. Companies must align with trends in social networks and connect with the audience excitingly and interactive to increase their community.

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COVID-19 Impact. Where’s the opportunity?

COVID-19 Impact. Where’s the opportunity?

June 1, 2020

COVID-19 has changed our perspectives, has made us re-evaluate objectives and priorities.

It’s not as typical as usual in the first quarter of 2020, It’s been a quarter super challenger for business and people. 

And then we think, What is the next step? What to do during this crisis? Where’s the opportunity? What is the Impact of COVID-19 for my business? At CPC, we are confident in the power of ideas, and at the same time confident that crises bring new opportunities for innovation and adaptation.

Here we share three strategies that all businesses can implement during and after COVID-19. If companies adapt to change, they will have the opportunity to keep up over time.

  • Multiculturalism

Opening to new markets is one of the significant challenges that brands have in this new era. The growth of emerging markets, such as the Latin one, makes the diversification of communication and strategies a priority. And we are not just talking about creating a commercial in Spanish. It is about understanding the communities, their culture, their needs, and their tastes.

The presence of the Latin market in the United States also puts us in another angle, since we are not only referring to the opportunity for American brands to reach the Latin market; but also of the Latin brands that want to open opportunities in the American market. In recent years, the appreciation of Americans for products from other cultures has been growing because, within their work environment and friends, they have people from different cultures that motivate them to live new experiences and try new flavors.

Did you know that the average American spends between $ 13 and $ 17 on tortillas? Source: Fortune

  • Leads

Social distancing as an impact of COVID-19 has created critical new behaviors for business, including:

  • That people do not visit places with crowds.
  • That people increase the use of digital media to buy, communicate, research, and make decisions.

Is here where the Inbound Marketing strategies become so important, an approach that is not invasive and that generates value for the client. The goal is not to saturate with advertising, but to create a structured mix between SEO, content marketing, social media webinars, online training, and lead acquisition channels.

It is time to turn the company into more than just a product or service sales company. It is time to create strong customer relationships and experiences. The amount of information on the Internet requires companies to search for differentiated values ​​and interesting content that captures the attention of the target group.

The decrease in fairs, delayed dates, and cancellations minimize the collection of data and interested people for the vast majority of industries. Therefore Inbound Marketing strategies are the perfect solution so that the sales flow is not slowed, but instead find a new way to work.

  • Online courses – customer training

A current but not new strategy that can change communication with clients, internal teams, or any target group by 100% is the digitization of courses and updates.

Online courses are an essential part of the communication and relationship process between a brand and the people around it. Continuous improvement courses for employees, classes on how to use a service or product for customers, and training in new skills are some of the options that any brand can launch.

The key to success is to create courses that solve a problem, so through training, you will be able to convert the people who want to improve something into your clients, potential clients, or trusted allies.

Following this strategies, you will be able to find new ways of content, engagement and keep your business running. 

Without a doubt, the situation we are experiencing with COVID-19 reflects on all industries. Still, the adaptability of each one of them will be the key to get ahead, reaching new market niches. The opportunities exist, it is only necessary to invest the efforts in the correct strategies. 

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Creativity and innovation as fundamental pillars in organizations

Creativity and innovation as fundamental pillars in organizations

June 2, 2020

Creativity and innovation are fundamental pillars that must be constant to persuade customers, replace obsolete products, and expand demand. 

We live in a world of constant change. The success of a company is based on the capacity of innovation, which allows us to adapt to these changes and stand out from any competition.

Innovation and creativity are considered synonyms, but when it comes to exercising them, they are not that close. Creativity is a skill that everyone has, although some develop this more than others, this allows us to create new ideas.

Innovation, in contrast, is processed creativity that, after being worked, it is turned into successful actions. To achieve innovation is necessary to have creative people, specific objectives, strategies, and resources in the implementation of innovation.

“A good idea badly executed is a bad idea.”

In the market, we have different products and services, as well as many organizations that offer them. We must maintain constant innovation to persuade customers, replace obsolete products, and expand demand. When we use creativity and innovation, it manifests itself in the culture of the organization, physical facilities, the way they provide solutions, everything is transformed into unique experiences.

Some specific ideas to activate creativity:

-Create classifications on some subject: Sit down with a group of people to remember, discuss, and ponder. In this way, we are forcing the brain to consolidate, value, and prioritize things. 

-View a magazine, a book, or an encyclopedia: Review other people’s creations to serve as a reference, learn and understand new concepts, acquire further information that the brain will record, and then can use to create new ideas, solutions, and answers.

-Listening to different music: Sound is one of the primary activators of creativity, and knowing new genres and artists expose us to new things.

-Visit the museum or an art gallery: These scenarios show the creative processes and results of outstanding people, which serves as a reference for brilliant and unique ideas to emerge.

-Go outside and talk to strangers: Visiting places that we do not frequent often, take us out of our comfort zones, and exposes us to different people, objects, and events, which forces us to connect with them to create new ideas.

-Environment workplaces: Prepare our spaces, eliminate all distractions and focus attention, helps us to develop creative processes.

-Watch documentaries: Knowing other productions helps us to organize the order of ideas. It shows us how simple, valuable, and how we can put together all kinds of information.

To innovate, we must keep in mind that it is essential to do, we need a will and some creativity.

There are five types of innovation.

1. Open innovation 

Encouraging the acquisition of new ideas outside the organization, without being closed to interior ideas, they assume that it is necessary to know the outside to advance.

2. Disruptive innovation

It consists of transforming an existing sector from the market, introducing simplicity, comfort, accessibility, and affordability. This type of innovation is what achieves a product, service, or idea that redefines the industry.

3. Reverse innovation

It is marked by providing solutions that were already carried out for the first time in emerging nations, and that later found a market in developing countries.

4. Incremental innovation

Make small and progressive changes in products or services so as not to affect the market.

5. Radical innovation

Develop new ideas from scratch, without relying on existing products or services. 

After knowing the importance and the main aspects of creativity and innovation, it is necessary to apply them to achieve our maximum potential and achieve success through the development of new ideas, forcing us to move into the unknown without fear of failure steadily.

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